Our mission
Every brand deserves world-class video
We started Clipmerce because great product videos were only accessible to brands with big budgets and in-house teams. We\'re changing that — one AI-generated video at a time.
How we got here
In 2022, Alex was helping a friend launch a skincare brand on Shopify. The product was genuinely good, but static product photos just weren\'t converting on Instagram or TikTok. Hiring a video agency cost $3,000 per shoot. DIY tools took hours and still looked amateur.
Jamie had been building video generation infrastructure at Google. The two connected at a YC alumni event and realised the same AI advances powering enterprise marketing platforms could be packaged into a tool any seller could use in minutes.
We launched the beta in early 2024 with 50 Shopify merchants. Within 90 days, those merchants had published over 2,000 videos and reported an average 34% lift in click-through rate on social ads. We knew we were onto something.
Today, Clipmerce powers video marketing for thousands of brands across Shopify, WooCommerce, and custom storefronts — from solo founders to 8-figure DTC companies.
What we believe
Sellers first
Every decision starts with one question: does this help a merchant sell more? We build for the shop owner working late, not the marketing agency with a full team.
Honest AI
We tell you what our models can and can't do. No magic promises — just reliable automation that saves real hours and drives measurable results.
Quality over quantity
We'd rather ship one feature that works flawlessly than ten that are half-baked. Platform algorithms reward quality, and so do your customers.
Speed as a feature
In e-commerce, timing is everything. Trending audio, seasonal drops, flash sales — you need to move fast. Clipmerce moves with you.
The team
Alex Rivera
Co-founder & CEO
Former product lead at Shopify. Obsessed with helping small brands punch above their weight.
Jamie Chen
Co-founder & CTO
Ex-Google engineer. Built video infrastructure at scale for 100M+ users before Clipmerce.
Morgan Lee
Head of AI
PhD in computer vision. Previously researched generative video models at a top AI lab.
Sam Patel
Head of Growth
Scaled three DTC brands from $0 to $10M. Now builds the tools he wished existed.
Ready to see it in action?
Join thousands of brands already shipping better video content in minutes.