Clipmerce Blog
Video marketing for sellers who mean business
Strategies, tutorials, platform guides, and case studies from the Clipmerce team.
How to Create Viral Product Videos in 2025 (Without a Film Crew)
The era of expensive video production is over. Learn how AI tools are helping DTC brands produce scroll-stopping content at a fraction of the cost.
The Complete Guide to TikTok Product Videos for E-Commerce Stores
From aspect ratios to trending audio, everything you need to know about publishing high-converting product videos on TikTok.
February 28, 2025 · 12 min read
Instagram Reels for E-Commerce: What Actually Drives Sales in 2025
We analyzed 5,000 product Reels published through Clipmerce to find what separates viral videos from flops. Here's what we learned.
February 18, 2025 · 10 min read
Understanding AI Video Generation: A Plain-English Guide for Brand Owners
Motion styles, aspect ratios, prompt engineering for products — demystified. No ML degree required.
February 10, 2025 · 7 min read
Social Media Video Specs Cheat Sheet 2025 (Instagram, TikTok, Facebook, Snapchat)
Every platform has different requirements. Bookmark this reference so you never get a rejected upload again.
January 30, 2025 · 5 min read
The Shopify Store Video Strategy That Generated $2M in Sales
A behind-the-scenes look at how one Shopify merchant used consistent video publishing to scale from $40K to $2M in annual revenue.
January 20, 2025 · 9 min read